Merhaba, ahoj! I'm Zeynep Uhlir, a marketing, web and graphic designer with a UX/UI focus. I design websites, brand systems and social content for brands in Czechia, Türkiye and beyond.
Three projects for three clients: a full website redesign, a year of social content for a winery, and a website for a family guesthouse.
A full redesign for a Czech maker of vineyard, orchard and landscaping machinery. I started from wireframes, worked out the structure of a large product catalogue, then designed a modern, image-led interface on top of it.
Ongoing social media for a family winery in Tvrdonice. I plan the content calendar and design every post and story, from product launches and food pairings to seasonal campaigns like Valentine's Day, Easter, Christmas and Black Friday, while keeping it all on brand.
Visit kosikvinarstvi.cz
A website for a family guesthouse and wine cellar in the Moravian vineyards. The goal was simple: show off the rooms and the setting, make prices easy to find, and lead every visitor to one clear action, which is booking a stay.
Visit ukosiku.cz
Every section points to “Rezervovat”.
From the logo to the website to Monday's Instagram post, I keep everything looking and sounding like one brand.
I plan the structure first, then design pages people can find their way around.
Colours, fonts and logo rules, collected in a Figma manual so the brand looks the same everywhere.
Posts, stories and campaigns planned ahead and designed to match the brand.
I talk to clients, check every detail before it goes out, and write Turkish copy.
Born in Istanbul, based in Moravia, designing for brands anywhere.
Before design, I spent five years running my own business teaching Turkish to clients all over the world. It taught me to listen carefully, explain things clearly and pay attention to tone and context. That's still how I approach design.
Today I work as a marketing specialist at OnTarget in Brno, building brand systems, designing social content and keeping websites up to date for several clients. I learn quickly, research before I answer, and use AI tools every day to work smarter. I'm also learning Czech.
Create and publish social media content (graphics, copy and visuals) in Figma and Canva. Build, update and maintain website pages in WordPress, keeping content and layouts on brand. Use ChatGPT and Gemini to support content research and copywriting.
Taught Turkish language and culture to international students online for five years. Ran the whole freelance business myself: scheduling, outreach and student relations.
Managed the brand's social media accounts and website, creating visual content and writing product copy. Matched customers to the right products, and prepared product certificates and product information.